The problem with data is that it is only useful if it is interpreted properly. It is easy to acquire data, but much more difficult to use...

So, following my last slogan rant https://www.theplanningdepartment.co.uk/post/silly-slogans, we now have a new one to spearhead...

For some brands lockdown created new opportunities. The constraints of lockdown triggered new consumer behaviours. The extremity of the...

‘We’re being led by the science’ is a mantra we’ve all become pretty familiar with over the last few months. It’s a cunning trick which...

Wading through Covid mud So, the big talking point of this week in the world of communications has been Boris’s new mantra, ‘Stay alert’...