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Bring the outside in 

The best ideas happen when you look outside

Strategic planning reinvented

Access a world-class planning department as and when you need it. 


We are an experienced team of researchers and strategists based in the UK and across the world. We get to know your business, and then deliver fresh strategic thinking to unlock new ideas and opportunities.

We live on the outside, but feel like we’re on the inside. 

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Global audience profiling, qual and quant, market and cultural research.


Brand and comms strategy, new ideas and co-creation workshops.


Customer experience and journeys, and internal brand engagement.


Face-to-face and online team training and individual mentoring.

Your planning needs covered

Whether it’s brand strategy, communications planning or running thoughtfully designed research projects, we’ve got it covered.

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“Mel and the team felt like an extension to our own team. They brought a collaborative and creative approach to crack the trickiest of briefs, and that meant we ultimately arrived at better ideas. It helps that they’re lovely people to work with too!”

- Lauren Hall, Business Director, Agency Inc

“Superb team and a brilliant business model in the new world we now find ourselves working in. A breath of fresh air...”

- Mark Harrison, Managing Director, Refinery

“We've known the team for a long time now and they always offer sharp, practical and useful advice to turbo charge marcomms thinking.”

- Rick Gutteridge, Managing Director, Smoking Gun PR

Don’t take our word for it

Here’s what some of our clients have to say.

We thrive on diversity

We love that we work with brands of all shapes and sizes, covering FMCG, retail, sports and leisure, finance, tech, B2B, pharma, government and not-for-profit.  It’s diversity of subject matter that keeps us sharp, enables us to cross-fertilise and be the best we can be.