BRING THE OUTSIDE IN

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The best ideas happen when you look outside
STRATEGIC IDEAS

Outside-in thinking

The big strategic idea is the organising principle that galvanises the business around overcoming the challenge.
We have a proven process which combines rigour and collaborative workshops, in order to create breakthrough business, brand, marketing and communication strategies. Outside-in thinking involves integrating diverse perspectives from outside of the client's world, in order 
to arrive at better ideas.

TRAINING

Get Strategic

We believe that the businesses and brands that win, have a strategic culture.  They diagnose problems well, and then organise the business around overcoming them.  
At The Planning Department, we offer our clients training, coaching and mentoring in order to help them become their best selves, and to encourage a strategic approach to problem solving in their work.  Our training includes  all aspects of brand strategy, communications planning, as well as helping people to facilitate workshops and research.

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Image by Nick Fewings

ABOUT US

The idea behind the Planning Department is to enable clients and agencies to plug the expertise of a fully equipped, world class Planning Department into their businesses.  As such, we are much more than a band of freelancers.  We are a diverse team of strategists with different backgrounds, specialities, and levels of experience.  Our approach is to listen to your brief, and then work out which strategist, or planning team is best to crack your problem.  

 
DIAGNOSIS

Intelligent Research

Original thinking happens when you surround yourself with diverse perspectives.  The magic happens when people from different backgrounds with different viewpoints work together to solve a problem.  That's why we design innovative qualitative and quantitative research approaches, so that we can use outsider thinking to help reshape how we view the world.

IDEAS & TACTICS TO WIN

Ideas + Strategic Plan

We use both offline and online collaborative workshop approaches to generate new product/service, marketing and communications ideas designed to deliver against  the overarching strategy. We design in order to embrace diverse perspectives which help generate quality and quantity of ideas. These ideas are then used to create the plan for delivering the strategic direction.

 
INTRODUCTORY CHAT

Give us a call

Need some freelance planning or strategy? Need help building a marketing plan, generating ideas for growth, or understanding your customers?  Call us anytime and we'll let you know if we can help